BuyerCount is designed to help people understand estimated residential real-estate demand while collecting as little personal information as is reasonably necessary for the features a user chooses to use. At launch:

• you can use substantial portions of BuyerCount without creating an account;
• we do not require a phone number, proof of home ownership, credit report, bank connection, or lender verification to create a consumer account;
• we do not purchase skip-traced homeowner phone numbers or email addresses for BuyerCount;
• we do not provide identifiable consumer search activity to real-estate professionals, lenders, title companies, builders, or other third parties for lead generation;
• we do not use personal information to make a decision that determines whether a person receives housing, credit, or another legally significant benefit; and
• any future feature that directly connects a consumer with a professional is intended to require the consumer’s affirmative choice.

• Account information. If you create an account, we collect your name, email address, and information needed to authenticate and secure your account. Password credentials are handled through our authentication provider rather than stored by Whoovia in readable form.
• Tracked properties and saved activity. If you choose to track or save a property, we associate that property and related settings with your account so that you can return to it and receive the updates you request.
• Optional home-buying and Buyer Strength information. If you choose to use Buyer Strength or similar tools, you may provide information such as your intended price range, financing or loan type, down payment, earnest-money amount, whether you need to sell another home, inspection or other offer preferences, and desired timing. This information is self-reported. BuyerCount does not independently verify it, pull your credit, connect to your bank account, or obtain lender underwriting information for this feature.
• Communications. We collect information you send when you contact support, use an in-product chat or help feature, submit a privacy request, report inaccurate property information, or otherwise communicate with us.

When you use the Service, we and service providers acting on our behalf may collect:

• IP address and approximate location derived from IP address;
• browser, device, operating-system, and technical information;
• session and cookie identifiers;
• pages and features used;
• properties searched or viewed;
• interactions with BuyerCount results, price controls, demand curves, and similar features;
• referring page or general acquisition information, when available;
• timestamps, diagnostic information, crash information, and security logs.

We use cookies and similar technologies as described in our Cookie & Tracking Notice. We do not intentionally collect precise device geolocation for the core BuyerCount experience.

Anonymous browsing activity is not intended to be retroactively attached to a later-created account unless the user affirmatively saves or tracks information or otherwise chooses a feature that requires association with the account.

BuyerCount uses property and market information from public records, government sources, commercial data providers, and other lawful sources. This may include property characteristics, deed or assessor information, transaction history, and market-level information. Some source records may contain a property owner’s name because it appears in public deed or assessor records. BuyerCount does not display owner contact information and is designed not to retain homeowner names in production systems when they are not needed for the Service.

We also use aggregated and non-identifiable market and mortgage-application information, historical patterns, and other demand signals to produce BuyerCount analytics. Our public-facing documents describe these sources by category rather than disclosing our proprietary source mix, transformations, weighting, or model logic.

We generate analytics and inferences relating to properties and markets, including BuyerCount estimates, demand curves, market pace, competition indicators, modeled price-demand relationships, and estimated market composition. These are analytical outputs about property demand and market conditions, not a roster of identified buyers.

We use information to:

• provide, maintain, secure, and improve BuyerCount;
• create and administer accounts;
• save and track properties at your request;
• provide Buyer Strength and other features you choose to use;
• send alerts and service communications you request;
• answer questions and provide support;
• detect fraud, abuse, automated scraping, and security threats;
• understand feature usage and improve usability;
• test, validate, and improve our analytical models, including through aggregated or de-identified usage signals;
• maintain records of consent, Terms acceptance, privacy requests, and security events;
• comply with law and enforce our agreements; and
• carry out another purpose that we explain when we collect the information or that you authorize.

We do not use protected characteristics to restrict a person’s access to housing opportunities through BuyerCount. We do not use personal information to make lending, housing-eligibility, or other legally significant decisions about a consumer.

We may disclose personal information to the following categories of recipients:

• Service providers and processors. Companies that help us operate the Service, such as cloud-hosting, authentication, email-delivery, analytics, mapping, security, logging, customer-support, and similar technology providers. We require service providers to handle personal information for authorized purposes and subject to appropriate contractual protections.
• At your direction. If you choose to share a BuyerCount result or affirmatively ask to connect with another person or professional, we may disclose the information necessary to carry out that request.
• Legal, safety, and enforcement purposes. We may disclose information when reasonably necessary to comply with law, legal process, a valid governmental request, protect rights or safety, investigate fraud or security incidents, or enforce our agreements.
• Corporate transactions. Information may be disclosed as part of due diligence or transferred in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar corporate transaction, subject to applicable law.

We do not provide identifiable consumer search history to real-estate professionals or other professional users as a lead-generation product at launch.

Whoovia’s policy is not to sell personal information as “sale” is defined under applicable U.S. comprehensive state privacy laws. At launch, BuyerCount does not use personal information for targeted advertising or disclose personal information for cross-context behavioral advertising.

We use analytics providers to measure and improve the Service. We configure those providers to act on our behalf and not to use BuyerCount personal information for their own independent advertising purposes. If our practices change in a way that creates a right to opt out of sale, sharing, or targeted advertising, we will update our notices and provide the required choice before or when the change takes effect.

BuyerCount does not currently use personal information to make decisions producing legal or similarly significant effects about a consumer. Buyer Strength is a consumer-facing informational tool based on information the user chooses to provide; it is not a credit score, loan approval, or seller selection decision.

We recognize qualifying universal opt-out preference signals, including Global Privacy Control (GPC), where required by applicable law.

BuyerCount uses essential technologies to operate account, security, session, preference, and fraud-prevention functions. With the choices presented in our cookie interface, we may also use analytics technologies to understand how visitors use the Service and improve it.

At launch, BuyerCount does not use advertising or retargeting cookies for targeted advertising. See the Cookie & Tracking Notice and the “Your Privacy Choices” page for additional information and available controls.

We retain personal information only for a defined business, security, compliance, or legal purpose. Our current retention schedule is:

We may retain information longer where reasonably necessary to comply with law, preserve evidence, resolve disputes, prevent fraud, respond to a security incident, enforce agreements, or comply with a valid legal hold. We may retain aggregated or de-identified information for longer periods when it cannot reasonably be linked back to an identifiable consumer and we maintain it in de-identified form.

You may request deletion through the methods described on our Your Privacy Choices page. Our goal is to remove account-linked personal information from active production systems within 30 days after we verify and process a valid deletion request. Information may remain temporarily in ordinary backups for up to 90 days and will not be restored to active use except where necessary for disaster recovery, security, or legal compliance.

We may retain limited information needed to document the request, honor an unsubscribe or suppression preference, prevent fraud, comply with law, preserve legal claims, or satisfy another legally permitted exception.

Whoovia provides the following core privacy choices to U.S. BuyerCount users, whether required by a particular state law or offered by us as a consistent national practice:

• Access / Know: ask whether we process personal information about you and request access to it.
• Correction: ask us to correct inaccurate personal information.
• Deletion: ask us to delete personal information, subject to lawful exceptions.
• Portability: request a portable copy of eligible personal information.
• Opt out: opt out of sale, targeted advertising, or legally significant profiling if BuyerCount engages in those practices.
• Third-party recipient information: where applicable, request information about specific third parties that received your personal information.
• Withdraw consent: withdraw consent for processing that depends on your consent.
• Appeal: appeal a denial of an eligible privacy request.

We will not discriminate against you for exercising applicable privacy rights.

To exercise a right, use our Privacy Request form or email [email protected]. We may verify a request through the email address associated with your account or by another reasonable method. We generally respond within 45 days and may extend the response period where permitted by law. We may deny or limit a request where an exception applies, we cannot reasonably verify the requester, or the request is manifestly unfounded or excessive. If we deny an appeal, we will provide information about any additional recourse required by applicable law.

An authorized agent may submit a request where permitted by law. We may require proof that the agent is authorized to act for you and may separately verify your identity.

For California residents, the categories of personal information described above generally include identifiers, internet or electronic-network activity, approximate geolocation, commercial or property-search activity, account and authentication information, communications, optional transaction or financing preferences, and inferences generated from those categories.

We collect those categories from consumers, browsers/devices, public and government records, commercial data providers, service providers, and information generated through operation of BuyerCount. We use them for the purposes described in Section 3 and disclose them to the categories of recipients described in Section 4.

During the period covered by this Policy, Whoovia’s policy is not to sell personal information and BuyerCount does not use personal information for cross-context behavioral advertising. We do not use sensitive personal information to infer characteristics about consumers. Account credentials and other sensitive information, if any, are used only for the limited purposes reasonably necessary to provide and secure the Service.

California users may exercise applicable rights through the methods in Section 9. Qualifying opt-out preference signals are honored as required by law.

We use administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Access to production consumer data is restricted to personnel with a business need and is intended to be limited to a small number of authorized Whoovia personnel. No security measure is perfect, and we cannot guarantee absolute security.

If you believe you have found a security issue, contact [email protected] and do not exploit, publicly disclose, or use the issue to access data that is not yours.

BuyerCount is a general-audience real-estate information service and is not directed to children under 13. We do not knowingly seek personal information from children under 13. A person under 13 should not create a BuyerCount account. If we learn that we collected personal information from a child under 13 without legally sufficient authorization, we will take reasonable steps to delete it.

We do not require users of the general-audience Service to provide a date of birth merely to browse BuyerCount.

The Service may use or link to third-party mapping, authentication, communications, or other technology services. Their separate privacy practices may apply when you interact directly with them. We are not responsible for the privacy practices of an unaffiliated third party acting independently of Whoovia.

We may update this Policy as BuyerCount evolves or legal requirements change. We will post the updated Policy with a new effective date. If a change materially affects how we use personal information already collected, we will provide additional notice or obtain consent where required by law.

Questions, privacy requests, or concerns may be directed to:

For accessibility concerns, use [email protected]. For security reports, use [email protected].